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Why Customer
Relationship Management (CRM)?
CRM is the
natural progression of Sales Force Automation (SFA). In SFA it is important
to be able to track sales efforts and their successes and failures. It
is important to centrally record touches with the leads so others on the
same team can all know what is going on with a particular prospect. SFA
gives you tools to examine what has happened and forecast the future.
CRM is a step beyond that. It is about the whole organization knowing
the status of not only prospects but customers as well, about knowing
when the phone calls, meetings or emails were and what was discussed.
Is about knowing industry specific intelligence gathered. It is about
leveraging anything anyone knows for the benefit of the whole company
and the customer.
Having an
effective CRM strategy not only increases sales, it increases customer
satisfaction and therefore customer retention.
Why Pivotal?
We choose to be a Pivotal integrator because we like how clean Pivotal
is technically and how quickly one can customize the software.
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